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The New Kanye West YEEZY BOOST 350 V2 Core Black Is Here

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YEEZY BOOST 350 V2 silhouette

After the introduction of the YEEZY BOOST 350 V2 silhouette in 2016, the first adidas + KANYE WEST release of 2017 sees the model return in a black / red colour way, releasing globally on February 11th in adult and, for the first time, infant sizing.

The YEEZY BOOST 350 V2 features a black Primeknit upper with contrast red letters bearing a mirrored ‘SPLY-350’ mark, distinct centre stitching, and, for the first time on the YEEZY BOOST 350 V2, a heel tab.

On the adult shoe, a semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction, while the YEEZY BOOST 350 V2 midsole uses adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole.

The infant shoe features a responsive all-rubber outsole, and a BOOST™ midsole, delivering superior traction and comfort.

The YEEZY BOOST 350 V2 will retail for R3999, the YEEZY BOOST 350 V2 INFANT for R2999, and both models will be available through the adidas online store as well as Shelflife in Cape Town and Shelflife in Johannesburg on Saturday, February 11th, 2017 from 10:00am.

The YEEZY BOOST 350 V2 release will take place through a first come first serve on the adidas online store. Please contact Shelflife direct for further information on their release mechanism

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Fashion

adidas Originals Drops The P.O.D. System Documentary

Following the release of the new P.O.D. System series, adidas Originals presents a short documentary film exploring the inspiration behind the new footwear silhouette.

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Following the release of the new P.O.D. System series, adidas Originals presents a short documentary film exploring the inspiration behind the new footwear silhouette.

Through visual analysis of the shoe’s deeply-considered design, as well as interviews with the likes of adidas’ Senior Vice President of Global Design Nic Galway, Designer Lena Groneck, Senior Product Manager Maja Romeike, Senior Director of Product Till Jagla amongst others, the film tells the story of the Originals design team’s journey into the expansive adidas archive in search of inspiration behind the P.O.D System.

Driven by a pursuit of what Galway describes as “the unusual or the forgotten”, the team’s discovery of an EQT Cushion 2 silhouette from 1995, characterized by a distinctive split-sole design bridged by an enlarged Torsion™ inspired unit, marks the genesis of the design process which would lead to the reimagination of the Point of Deflection System, or P.O.D. System.

RELATED: ADIDAS PROPHERE II 

In turn this resulted in the creation of the P.O.D. S3.1 silhouette.

The documentary takes the viewer on a visual journey offering candid insight into the deconstructive process of creating the P.O.D. System, quite literally taking apart old shoe designs and reassembling them into new and unexpected configurations. The result is a film that demystifies the complexities of the P.O.D. System into a clear and understandable context.

RELATED: adidas Launched The EQT Bask ADV for SS18

Ultimately, the philosophy underpinning the P.O.D. System is one best summarized by Galway himself: “We have this great past, and we have this amazing future. And P.O.D. System is really about connecting that past with the future.”

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Nomzamo Mbatha Snatching In PUMA Fierce Slide

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Nomzamo Mbatha in PUMA Fierce Slide 01_lo

PUMA reinvents its iconic Fierce silhouette with the new Fierce Slide. A fresh, fun twist to the original design, made not to just look good but perform under pressure.

The Fierce Slide gives women the confidence to push boundaries, whether it’s at the gym or out in the world, it says here. 

Geared with a fully knitted upper, the shoe offers a sock-like feel that oozes comfort. Comfy but secure, the style features a branded slide-strap to equip women during different kinds of training. The renowned Fierce silhouette is one of PUMA’s most dashing designs, but why not give it an upgrade?

 

It was modernised with exaggerated heights, adding medial and lateral support, while still keeping its famously classic form. In addition, a new outsole design optimises traction through zoned rubber for those bootie-lifting, core-strengthening training moves.

As a PUMA South Africa ambassador and face of the local DO YOU campaign, South African celebrity Nomzamo Mbatha acts as the perfect embodiment of the

Fierce Slide shoe. She’s bold and willing to work the extra mile to achieve her goals. 

Plus, the shoe’s fashionable twist adds to her stylish self. Look fresh, dig deep, aim high and be fierce in the Fierce Slide.

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Fashion

Tino Chinyani Wears The Best Pants In The Business – Proof in Pics!

The Morning Show’s TV Presenter clearly loves good style and having with it. We are lucky to be treated to consistent snaps of his looks, which tend to come with a good pair of printed pants that literally look like they are glued on his body.

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