David Tlale has partnered up with giant global brand Jockey to create an underwear range for South African men and women.
And to prove that there is spot where streetwear can intersect with high end fashion in this part of the world, he has collaborated with rapper Riky Rick, who has been unveiled as the ambassador for the line. The collection is called Live Fierce.
Chatting about the range to Elle Magazine, the fashion designer says the collection is all about sexiness, fierceness and boldness.
“The collection is inspired by sexiness, fierceness, being bold and also reinventing yourself as a man or woman because I always believe in underwear as your first point of beauty”, he told the publication at the launch.
Tlale also revealed that a three season contract has been signed with Jockey, allowing him to keep redeveloping styles.