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Exclusive: A-REECE Plans Shine Brightest Amongst The Stars

We chopped it up with latest rap sensation A-REECE from Ambitiouz Entertainment about his come-up and the when his album is due.

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The best song in Mzansi according to the South African Music Awards 22 emanated from the hip hop genre.

This is news since just over 3 years ago the genre had very little to write home about. In recent times though, the South African hip hop industry has grown in leaps and bounds, dominating award shows and popular culture, it comes as no surprise that each and every move a celebrity makes trends for days or worse ends up in a t-shirt.

A- Reece interview

A record label that can pride itself in having a hand in pushing the genre to new height is Ambitiouz Entertainment. The record label is known for unearthing Mzansi’s hip hop gems of late and they did not miss with this one. Latest discovery dubbed A-REECE in the streets, came out guns blazing soon after signing on the dotted line with a track featuring the record label’s marquee signing Emtee. We caught up with the wordsmith to find out all about his come-up and plans for the remainder of this year.


QuenchSA: Please explain the origin and where your rap moniker A-REECE comes from?

A-REECE: It originates from the Aries star sign and I just spelled it differently with each one of the letters revealing much more about who I am as a person and the sound of my music. The A-R stands for Above Reality, which means that I’m a dreamer, seeing as how I’m living my dream. The double EE stands for Exceptionally Emotional, which speaks to the type of person I am. I am an emotional human being, which is evident in my music… And the CE stands for Conscious with Everything… I like to put a lot of thought in my music and life in general.

[youtube https://www.youtube.com/watch?v=QaJEQB7-RYM]


QuenchSA: When did you realise that music is what you wanted to do for a living?

A-REECE: I think at about 8th grade. My skill at that age and the type of wordplay I possessed surprised a lot people and I felt it was the natural path to follow after completing school.
0G4A4233 copy

QuenchSA: How did the link with Ambitiouz Entertainment come about?

A-REECE: I remember the day very perfectly. It was on the 8th or 9th of December last year, I decided to send the label all my material because I felt like they investing in up-coming talent and the following day they called me to arrange a meeting.

QuenchSA: The label has churned out award winning artists of late. Does that put any pressure on you to perform at a certain level?

A-REECE: No not really! I’m happy for my label-mates, we support one another and I feel like I’m carving my own path and my own lane so there’s truly no pressure whatsoever.

READ: BIG STAR JOHNSON SHARES HIS PLANS TO OWN 2016

 


QuenchSA: Do the comparisons between you and other artists seem justified having just dished out one single?


A-REECE: The comparison between me and other artist is amazing for me because it shows you that I’m on the right direction…the artists which I’m compared to are really dope too so I take it as props for a job well done.
 areece

QuenchSA: You have spoken much about being a dreamer. At which point will you say ‘my dream came true’?

A-REECE: I feel like my dream has different phases, right now I’m on phase one where I get to perform on a stage to people who recite all my lines which is dope. To answer your question though I think once I’m able to tell my mom to quit her job, and buy her a house worth a couple of millions and I’m performing my music in China where people know my lyrics I’d say my dream has come true.

QuenchSA: You’ve been quoted as saying that you don’t do trap music. Please describe your sound?


A-REECE: The quote was that Trap music is not my sound. Like my name A-REECE suggests I make mellow, melancholic music. Which means that one minute I’m making happy music and the next its dark and personal.

QuenchSA: Besides yourself, rank the best emcees in South Africa.


A-REECE: Nasty C, Emtee, Big Star Johnson, Shane Eagles and Priddy Ugly.

QuenchSA: With different measurements used to gauge the success or failure of one’s music such as sales, awards, best MC list and so forth, how will you gauge your own success?


A-REECE: For me personally it would be my following. If I can amass 20 million followers on any platform it would prove that I’m able to sell plus minus the same number of units, I can fill up any arena…

QuenchSA: When can we expect a full body of work from you?

A-REECE: Sometime at the end of August. I’ve been in the studio and I feel like I have enough dope music to compile an album.

READ: FIFI COOPER DISPELS ANY RUMOURS ABOUT ALLEGED BEEF IN EXCLUSIVE INTERVIEW

 


QuenchSA: What can A-REECE fans expect from you in the immediate future?

A-REECE: Fans can expect another single from me set to drop soon. I’ll also shoot a video for it. It won’t feature anyone…its just a track to show people that I’m actually about my music cause I felt like Couldn’t was pushed by Emtee, this will give me a chance to show people what I’m made of.

http://www.youtube.com/watch?v=u_YlNiBKzI0

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4 Comments

4 Comments

  1. Pingback: Exclusive: The Ugly Truth About Being Priddy Ugly | Quench SA

  2. Mbali Twala

    August 6, 2016 at 5:50 pm

    A-Reece Keep Up The Good Work. Can’t Wait For Your Full Album..
    Am #ReeceFan <3 <3 … May God Fulfill All Your Wishes From Buying Mommy A Millie House To #FillingUpArenas And Most Importantly Keep On Doing The Good Muziq. Stay Healthy And Happy <3

    Mbali Twala Adores You ??

  3. Pingback: EXCLUSIVE: YUNG SWISS DETAILS HIS BREAKTHROUGH INTO THE MUSIC INDUSTRY - QuenchSA

  4. Pingback: Geez! Fifi , A-Reece & Benchmarq Leave Ambitiouz Ent In One Go - QuenchSA

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Interviews

Khaya Dladla Gets On The Hunt For His Biggest Fan!

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Khaya Dladla

The debut season of Tropika Smoooth Fan is here and this week, Khaya Dladla is the first celebrity to put his biggest fans to the test as they compete to prove they are the star’s smooothest fan.

Khaya has gained a massive following over the years thanks to his performance on the popular SABC 1 drama Uzalo.

His love for entertainment started when he was a child and developed after his parents sent him to drama classes from the age of 15.

RELATED: BONANG, SOMIZI, BABES WODUMO TO BE PART TO APPEAR ON SMOOOTH FAN 

The star enjoyed all facets of performance and later became a backing vocalist for musicians such as Hugh Masikela and Thandiswa Mazwai. Today, he stars as G.C.

Khaya Dladla
This week, four die-hard celebrity fans will compete in various interactive games in the hopes of being crowned Khaya’s smooothest fan. The winner will make it to the semi-finals where they will compete against the smooothest fans of the other celebrity contestants where, after another round of games, the two top contestants will go head to head in the final to win R250 000 cash and a Honda Amaze!

KHAYA DLADLA 

What attracted you to a show like Tropika Smoooth Fan?

Firstly, it was the opportunity to interact with my fans. I hardly get that because of the schedules we have on ‘Uzalo’. More than that, it was growth. I wanted people to get to know me instead of my character. And, the fact that its a Tropika game show makes me so happy because the brand feels like an old friend to me.

Why do you think it is important to recognize the fanbase who has been by your side throughout your career?

It’s simple – we are because they are. The more likes we get on social media, the more followers we get on social media and the impact we have makes us feel like we make a difference. It puts a ‘label’ to who we are and the relevance. I feel like it’s very important to recognize our fanbase because they are like our ‘hype people’. Our fans help build our brands through the love they send. As an entertainer, you have an audience listening so it’s important to give them recognition as well.

Why do you think so many people around the country identify with you and your work?

Firstly, authenticity is important. I try to be as real as possible. Even on ‘Uzalo’ I try to resemble a character that someone has met before because we want to tell real stories. The little mannerisms and the characterisations of what I do is relatable and, as performers, that’s our ultimate goal. I am also super critical of my own work and I think my fans see that I put my heart and soul into every performance.

What do you hope your fans get out of watching you on this week’s episode of Tropika Smoooth Fan?

I hope my fans get to know the real me. There is more to me than G.C. and, at some point, the G.C. brand overpowered my name. I had to go back to the drawing board and remind people who Khaya Dladla really is and Tropika Smoooth Fan will certainly help me do that. Apart from that, I am looking forward to having fun with my fans. I mean, that’s what the show is about – a fun, interactive show where I get to interact with my biggest fans.

What was the biggest lesson your fans taught you about your career?

My fans have taught me many important lessons over my career. They taught me humility and to always be as real as possible. I think that is something that has helped so many people relate to both my and my character on ‘Uzalo’.

Tell us something your fans might not know about you?

I run a lot of CSI projects and I do a lot of charity work. It’s something I keep to myself because I don’t want people to think I am doing it for media attention. I feed an old age home and also do my best to support a group of orphans who are close to my heart. Also, I have been learning how to DJ and I am working on a different concept on how to launch myself as that.

Can you share an instance where a fan has changed your life in some way?

I have had both positive and negative interactions with fans which has changed my life in some way Once, a fan hugged me, spun me around and stuck his tongue in my mouth. That was the first time I cried from a fan interaction. It really shook me. Then, on a positive note, I had an interaction with a fan who got so excited to see me that she had an asthma attack. I stayed by her and waited for the ambulance to arrive and afterwards, I asked to have a chat with her. I realised how easily people look to celebrities for motivation and I knew that I wanted to use my fame to inspire people.

What’s can fans expect from you in the coming months?

A lot! I have been working on my music for over a year now. I come from musical theatre so I am excited to show the country that side of me. I have also joined Gagasi FM as a presenter which I am really excited about. Apart from that, fans can expect more music, more gigs and more exciting collaborations.

Want to be a contestant on the show? Simply buy a Smoooth Fan-branded Tropika at your nearest store, find your unique code and follow the on-pack USSD instructions for your chance to prove you’re the smooothest fan on live television.

Fans also stand to win amazing prizes by snapping a selfie of themselves with a Smoooth Fan branded Tropika, and Whatsapping the image to 071 605 1503 live during the show between 18:00 and 18:30 every Friday.

Catch Tropika Smoooth Fan every Friday at 18:00 on SABC 1.

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Interviews

Sir LSG: Perfection Matters – Not So Much The Accolades – Interview

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Select Sessions Sir LSG

The way Sir LSG approaches music is microscopic. He takes all these elements – tiny sounds that don’t typically register to an ear that isn’t technically sharpened to detect and achieve sonic balance – very seriously. He’s also a perfectionist, which meant finishing his much-celebrated album, Moving Circles, was no easy feat.

We had the privilege of hearing from the man ahead of his set at Play Sessions in Braamfontein this Thursday, September 6th.

You started out studying electrical engineer before a passion for records and music took over. Tell us about your record collection?

I started collecting records right at the beginning of my first year at WITS, and in hindsight, engineering was never really going to work well for me. My record collection is quite small, because in 2006 when I started playing, CDs were becoming popular in the clubs. My friends and I would share records when we had a gig, to assist with the limited range.

Your mentor was/is DJ Christos, “The Godfather of House” and one of South Africa’s most respected house producers. Tell us how his work inspires you?

I met DJ Christos back in 2008 at an SAMC conference, when I had just won the DJ competition for the conference, and Chris took me under his wing. For a few months I would travel with him to his gigs and he would give me his last 15 – 20 minutes of his sets. It meant a lot to be able to travel with one of our country’s house music icons – I can never be grateful enough for those moments.

Your “Sax In The City” soulful house mix reached the second spot on Traxsource’s top singles chart in 2011, and in 2014 they voted you at Number 20 on the Top 100 Afro House Producers of the year. Tell us how these accolades helped define your career?

It’s always nice to see my releases reach charts on Traxsource because globally they are the leading House Music store. But those accolades don’t really mean much, I’m only happy and grateful that there are people out there who enjoy the music I make.

You’ve worked alongside global and local acts, such as Ralf GUM and R&B singer/songwriter Brian Temba. Who has been your favourite collaboration to date and why?

The most important thing for me when working with other artists is to really have a “vibe”. As soon as musicians “vibe” you’ll hear it in their music. I always enjoy working with Ralf Gum and Thandi Ntuli because they are the two people I spend a lot of studio time with.

What can people expect from your Select Sessions gig on 6th September at PUMA?

Expect nothing but solid soulful house music. See you on the dance floor.

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Interviews

Deep House Ace Kat La Kat Is Not Chasing The Wave – Interview

Kat La Kat takes us through his approach to House music as he preps a set at the looming PUMA Select Sessions

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Kat La Kat

If you’ve had the privilege of enjoying Kat La Kat’s abstract and organic sets, you would appreciate his technical showmanship and the clear fact that he loves music. The house music DJ prefers diving into his enriched pool of vast house offerings than merely amplifying popular sounds.  We got him to delve a bit deeper into his creative processes in this Q and A.

You’re known for your Deep Vibes mix series, which has a cult following. How did this first come about?

I felt the need to put out tracks that wouldn’t generally be heard in clubs in my area at the time, a sound that was a bit more dark and less catchy. Stuff people would say is too calm, too deep, too underground to play in front of a crowd, so I decided to create a mix series that one can indulge in their own space, with no pressure to make people dance.

You’ve played in nightclubs in and around Pretoria and Johannesburg for more than a decade now. Any advice for aspiring DJs and producers?

Trust your taste! A lot tend to follow what works for other artists and they struggle with consistency because it was never really their taste. Do you and do you good …the rest will fall in place

You’re experimental, use mixing techniques and like to take people on a journey with your deep house sets. What’s a sound you’re loving right now?

I dig deep tech house and quite a few local producers are putting out some awesome sounds.

You’ve been producing your own music since 2006. How has the local house music scene developed since then and where do you think it’s going?

I think it has developed in a very good way, we’ve always had the groove but we lacked sonic quality and little technical stuff that goes into a production. Guys are making the effort to have their tunes professionally mixed and mastered and that’s a step in the right direction.

What can people expect from your Select Sessions gig on 6th September at PUMA?

A Kat La Kat experience, you need to hear it to know what I’m talking about! You can expect the unexpected.

Select Sessions 6 Sept Artwork

 

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