At no point are the intersections of intellectualism and Hip Hop easier to discern than through hooks armed with double entendres that lyrical genius Reason brandishes so well. Quite simply, revelling in his creativity is an everyday practice. But beyond the stage? As all good things must, we had the privilege of catching up with him recently to converse about everything Reason. Here, he scratches the surface on xenophobia, his mandates with ‘the second coming’, Reason Season and Hip Hop.
QuenchSA: Please shed some light on the genesis of your interest in pursuing a music career. When and how did you start doing this?
Reason: Coming up I was hanging out with Zubz, ProVerb and all those guys. And I actually went to see them doing their thing. Aside from that I’ve always wanted to do it for fun because you’re always like ‘I wanna be a rapper, I wanna be an artist and it looks like I can do this thing ’. (But) you never really realise it can be a career. So only after seeing people who were actually in the business, people who were actually doing it and living it did I really wanna get involved…
QuenchSA: Did you doubt yourself at that point or have you always just known, ‘I can do this!’?
Reason: I had a lot of doubt because to a certain degree, the industry was going a certain direction in terms of what type of music it wanted to vibe with. It was commercial Hip Hop and I wasn’t really into that, so I did doubt myself. I wasn’t sure if the world was going to accept me for what I do.
QuenchSA: You mentioned Mzansi Hip Hop pioneers like Zubz and Proverb. The reception of Hip Hop in SA has changed a lot since then. The genre has gone from being an alternative voice to being mainstream and a commercially viable option. Since you began doing this, can you describe how things have changed?
(Thinks)…I don’t know if it has changed as much as people had hoped. The way we make music has evolved, the way we make beats has evolved, the way we release songs has evolved, the way we shoot videos has evolved, even the way we release videos. Everything has evolved, everything is just much faster and much more comprehensive. There’s a lot more business structure, there’s a lot of business involvement, there’s a lot more money in the industry. So I think it has evolved. I don’t know if it has changed so much, but I think it has kinda morphed into something else that is bigger and better.
QuenchSA: Tell us about ‘Reason Season’.
Reason: Reason season is a timeless time! (laughs). It’s going to be taking place soon. As an artist I’m growing and I’m becoming a better version of myself. It’s based on huge wave of music that is coming out that has my name on it … a huge wave of work that is coming out that has my name on it. To a certain degree it’s like the second coming.
QuenchSA: A recent trend in SA hip hop has seen local rappers battling it out to reach gold status. Are you also pursuing this standard and what are your thoughts on this gold rush?
Reason: Erm…You are about to find out soon! I can’t really answer that question because it’s something you are gonna find out soon.
QuenchSA: Perhaps your music gave it away however you one can never draw such conclusions, who has had more influence on your music, Tupac or Biggie?
Reason: (Laughs). Funny enough I actually looked up more to Biggie. I relate to him a lil’ bit more. He’s the one guy who was more appealing to me just in terms of the style, his flavour, what he talks about and how he approached his music. And the other guy… just in terms of how he approached life. On the music side Biggie was my guy and at an artistic level Pac was my guy.
QuenchSA: Do you look up to anyone locally?
Hugh Masikela. I like to learn from the guy in terms of who he was and the guy he was trying to be at that time. He was in a position where he wasn’t even allowed to make or release music in his own country at that time and the desire to actually grow from that to an international career, international collabos, and establishing himself back in his own time…I think that was a very interesting life that I want to aspire to.
QuenchSA: There’s a strong perception that you straddle the lines between conscious music and commercial appeal. Do you think there’s any truth to this?
I guess I’m whatever people see me and get. As long as you get the music and buy the music, come to the shows and you download the music, I’m very open to being considered whatever there is.
Personally for me there should be space to just be able to be an artist at all times, it doesn’t really matter whether they call you a club artist or a conscious artist or whatever, you should just be able to do everything.
I guess sometimes people have boxes that need to actually explain what they are looking at. Maybe some people want to put up a box and say that ‘we looking at a conscious rapper that can do some commercial stuff’ or ‘a commercial rapper that can do some conscious stuff.’ For me I think it’s all about creation, it’s more about making music and being able to do everything.
QuenchSA: How did the No More Xenophobia collab come about? More specifically, was your participation in the song telling of how much the issue meant to you at a personal level?
7. Psyfo was actually the one who called me up one night, suggesting that we should actually do something about it and he had a very interesting perspective about it which was to actually take the point of view of the victims and that was quite interesting thing because in the back of my head I didn’t know what we were going to do or what the song was going to achieve just based on the fact that everybody was making one. He had a very interesting angle that I thought was really necessary and that was the perspective of the person who is actually feeling the pain, and that was actually quite cool, creatively it was quite cool. It was a nice way to approach the situation
QuenchSA: Do you think you have done enough this year to be positioned higher in the best MCs in land?
(Laughs). We are about to find out!
QuenchSA: What’s next?
Reason: Reason Season…
Boity Has Her Eyes Set On Dropping Some Music
Boity is set to be working hard to launch a music career, with a Nasty C collaboration in the works to kickstart it all!
Boity usually raises temperatures with her consistent supply of stunning snaps on her social media accounts. But one picture was accompanied by a caption that left fans debating amongst themselves.
The 28-year old media personality appears to be announcing a single, but didn’t follow up with details around premiere dates and things of that nature. Known mainly for television presenting, her beauty business ventures and some acting, the announcement caught many off-guard.
But, she’s reportedly serious about launching a successful music career. An insider claims that she’s so advanced in her plans to take over the charts that she’s now eyeing an entire album.
In fact, Boity has been publicly toying with the idea of pursuing a music career for years now. Having teased fans with what appeared to be pics of recording sessions with Nasty C last year, Boity finally confirmed last year she had hopped in studio with him to work on a duet.
And back at Cassper Nyovest’s Fill Up Orlando Stadium in 2016, she treated Tsibipians to a few bars of her own, a mini session which had attendees with a lot to chat about.
Boity now joins a long list of television personalities who expanded their portfolios to take on the music business and vice versa. The likes of Naak Musiq, Thembi Seete and Zola 7 are a few names that transitioned between acting and presenting to being successful recording artists.
SLIDE RIGHT MORE OF HER HOT STILLS WITH AUSTEN MALEMA
Common To Host SA Celebrities At ‘African GetDown’ LA Shindig
Top South African personalities Heavy K, Anatii, Da L.E.S, Ayanda Thabethe and Lootlove will be jetting off to Los Angeles to attend an exclusive party hosted by American rapper – Common
Between the appearance of several South African artists on the official Black Panther soundtrack album, Black Coffee taking on the Apollo Theatre and Cassper Nyovest adding his contributions to a localised version of the FIFA World Cup anthem, there’s enough evidence that the local entertainment industry is taking on the world.
And now some of the biggest names in local showbiz will be hosted by Common at an invite-only party aimed at celebrating the undeniable global impact of African music and culture.
The invitation-only event follows on the recent global success of African-inspired culture in the likes of
Black Panther, a number of recent music collaborations between African and American artists and the
marquee accomplishments of a number of African and diaspora actors.
Following Common’s introduction to the celebrity guests, Ayanda Thabethe and Loot Love will present
Heavy-K, Anatii and Da L.E.S., while guests will snack on African-inspired cuisine in the glamorous,
Hollywood golden-era venue.
Lira, Thembisa Mdoda & Proverb Donate School Shoes To Thousands Of Kids
Thembisa Mdoda, Proverb and Lira spent this past week making trips to schools around Alexandria and Soweto, where they donated brand new pairs of school shoes to pupils who need them the most desperately
The famous personalities made a positive change in the lives of underprivileged children this week
Thembisa Mdoda, Proverb and Lira spent this past week making trips to schools around Alexandria and Soweto, where they donated brand new pairs of school shoes to pupils who need them the most desperately.
The top South African celebrities took time off from their hectic schedules to make stops at the various schools, where they made the donations and proceeded to bring smiles to hundreds of children as they spent some time with them.
“It’s incredible just how fast goodness can spread”
The initiative is part of the #KrushGoodness campaign by Clover Krush, a brand which revolves around ‘spreading goodness’, it says here. The campaign aims to give away over 10 000 underprivileged children around the country.
The next few weeks will see the 10 000 pairs of school being distributed to 12 selected schools in each of the aforementioned provinces.
ABOUT THE #KRUSHGOODNESS CAMPAIGN
Working closely with the Department of Education, the brand conducted research to identify 12 schools across Gauteng, Limpopo, Mpumalanga, KwaZulu Natal and the Western Cape with children who are in desperate need of school shoes.
The next few weeks will see the 10 000 pairs of school shows 12 selected schools in each of the aforementioned provinces. The shoe partner for the campaign is Smart Steps by Novita Shoes, a proudly South African shoe brand.
Other familiar faces who will be joining Krush on this journey to spread goodness are:
- Bonnie Mbuli
- Brent Lindeque (The Good Things Guy)
- Lalla Hirayama
- Pearl Modiadie
- Rami Chuene
“It’s incredible just how fast goodness can spread”, Nonhlanhla Hlatshwayo, Senior Brand Manager for Krush said in a statement. “The fact that we have some of South Africa’s most loved personalities supporting this campaign means that we can spread a whole more goodness a lot further, together.”
Nonhlanhla Hlatshwayo, Senior Brand Manager for Krush, notes that goodness has always been at the core of everything that Krush stands for – from their brand promise to what is put in the product – and this evolved into something bigger to spread further goodness throughout communities in SA with this campaign.
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