Without a doubt, Bonang Matheba, Minnie Dlamini and Boity constitute the three golden girls. They have pushed the boundaries to secure multiple endorsement deals with local and global brands. They also juggle several gigs that bring radio, modelling, acting and presenting on multiple stations to their impressive resumes.
But while their rise to this unprecedented level of success is a source of inspiration for many, there are fears in the industry that the monopoly functions to the detriment of peers who are gunning for piece of the cake.
At some point, Minnie Dlamini had so much on her plate that she could not fully commit to her filming schedule on Mzansi Magic hit drama series Rockville, forcing her to part ways with the production.
Similarly, Matheba scored a gig with Supersport which contravened the terms of her contract with the SABC since these are rival companies. Subsequently, she was fired from her job as a Metro FM. But that was just enough to finish that gig before returning to the station. Because, ratings.
The three have amassed over 2 million followers on Twitter between themselves. Who wouldn’t want to tap into that?
MINNIE REPLACES NOELEEN & ZAHARA , BACK TO BACK
We reported earlier this year that the SABC reversed their decision to cancel the talk show 3 Talk, opting to resurrect the once popular show by roping in the talents of Minnie Dlamini to help boost ratings. Despite being one of the most talked about shows on the facebooks, the long running feat was only pulling a little over 400 000 viewers. With her popularity and legions of dedicated fans from the younger demographic, Dlamini is the perfect replacement.
The trend continues. The star is said to be in talks with Nedbank over a new brand ambassadorship contract that will see afro pop singer Zahara mapping the exit. While the company has not confirmed (nor deny) whether or not they plan to renew their deal with the songbird, they have gushed about talks with Dlamini’s team.
IN WITH BOITY, OUT WITH NONHLE
QuenchSA.com also reported last month that Nonhle Thema has been canned as the host of e.tv entertainment fix Club808 for simply being “too old to bring in ratings for the show”. The controversial star denied the rumours at the time with the local press alleging that she was unaware of this decision for the longest time.
“They use the same people for everything”, laments an observer. “Shouldn’t they give others a go at this?”
We don’t know either. Perhaps its unfair to expect the cake to be shared when it is clear some have a bigger grind than others. But these replacements? Hit us up using the hashtag #QuenchSA