Look, we love DJ Sbu. That’s our ninja. But the radio/TV presenter/entrepreneur does seem to be attracting a lot of trouble to himself lately relating to questionable marketing for his energy drink Mofaya.
First came the Metro FM suspension followed by an audit requesting the star to pay for the controversial stunt in which he started punting his energy drink ‘Mofaya’ live at the Metro FM Music awards, breaching terms of his contract for the gig.
Then the rumours swirled earlier this month that he might have pulled the same stunt at late rapper Flabba’s funeral, which he denied. And now Forbes Africa has released a statement distancing themselves from a Forbes Africa Magazine cover featuring Dj Sbu. The publication confirmed that the cover has been fabricated and has nothing to do with the company or their affiliates.
In a statement released today, they want to make sure they leave no shadow of doubt that they really really have nothing to do with this photoshopped cover:
“On the 20th of March 2015 Forbes Africa was made aware of a fictitious cover being shared on social media of Sibusiso Leope, also known as DJ Sbu. The cover features the entrepreneur and an endorsement of Mr. Leope’s locally manufactured energy drink.
“This release is to inform the public at large that the cover in question, depicted above (left), has been fabricated by the Mr. Leope and in no way represents or warrants an endorsement by Forbes Africa or its affiliates.”
All is not bad though. The energy drink is trending on Twitter, even though its been for the wrong reasons.
He merely retweeted?
Well, Leope waited for no grass to grow once the statement was issued out. Clarifying what actually went down with the now viral meme-ready cover, the pioneering mogul told Talk Radio 702 that:
“I did not fabricate any cover! I see images of myself on social media all the time. I am extremely disappointed in Forbes’ Chris Bishop for issuing that statement.” Listen to his version of events as he relayed them to the station below: